The research group focused on Product Design for over thirty years, the research group has made significant contributions to developing methods and tools that support design activities, showcasing extensive expertise in Virtual Prototyping, Technical Information Management, Product Innovation (TRIZ), and Knowledge-Based Engineering (KBE). These topics, integrated into a broader focus on Product Lifecycle Management (PLM), have recently been enriched with research addressing emerging innovation demands. Key areas of interest now include biomimetic design, product sustainability and circularity, design for additive manufacturing, ergonomics, and human interaction with machines and products. Additionally, the integration of Digital Twin technology and the growing application of Artificial Intelligence to industrial and design product development and related services interconnect across all these domains.